Why do I need a marketing plan?
Marketing is an essential part of business operations. Careful planning and a thorough understanding of the marketplace are keys to developing a strategy that will ensure success. A good marketing plan for your product helps you focus on your markets, streamlines your marketing activities and ensures that a consistent and on-going strategy is maintained.
What will my marketing plan do for me?
Your plan is your map that defines how you will achieve your marketing objectives. You’ll discover the most appropriate strategy as you review your marketing journey. When completed, you have a written record of what you want to achieve and how to achieve it. You can refer to your marketing plan whenever you need to in HALR or you can print it out.
Why do I need a written marketing action plan?
Plans in your head are little more than a collection or ideas and ambitions. Written down, they become an organised, measurable commitment. For most of us, committing our plans to paper is the only way to avoid losing sight of what we want to achieve.
I am not familiar with a marketing plan – how does it work?
To create your marketing plan, you will need to answer a series of questions related to your business and what you would like to achieve in the next 6 to 12 month. To make this an easy process, we’ve created the marketing plan builder just like a detailed survey, where we ask questions, but also provide you with multiple choice answers.
What is included in my marketing plan?
Your marketing plan covers the following metrics;
- Target Market
- Market Analysis
- Marketing Mix
- Business Website
- Marketing Strategy